top of page

Challenges in the Greek Hotel Industry


One of the major challenges for the hotel industry in Greece is the seasonality factor. The majority of tourist visits occur during the summer months, resulting in a significant drop in demand during the off-peak seasons. This poses a challenge for hoteliers to maintain profitability and operational efficiency throughout the year.


Greece has a highly competitive hotel market with a wide range of accommodations, from small boutique hotels to large resorts. The competition among hotels to attract guests and secure bookings requires continuous innovation, exceptional service, and effective marketing strategies.

Infrastructure and Investment

The hotel industry in Greece faces the challenge of outdated infrastructure in certain areas, which may limit the potential for growth. Investment in infrastructure development, particularly in remote regions, is crucial to attract more tourists and enhance the overall guest experience.


We recognize these inherent challenges to the industry. Our sophisticated modelling, established relationships, and long term strategy allow us to gain a competitive advantage.

bottom of page